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Keyword Research

Selecting the right keywords is the most important aspect of successful search engine advertising. Our aim is to increase targeted traffic to your website and not to obtain a top 10 ranking on search terms that people aren't actually searching for.

Correct keyword identification is the foundation for any successful search engine marketing campaign and critical to driving targeted traffic to your website.

Keywords are the exact terms and phrases typed in to the search engines by people looking for the types of products and services your website has to offer. Selection of keywords is an interrogative process involving both you 'the business owner' and us 'your search engine marketing consultant'.

Keyword selection involves three phases ... The first step is for you to brainstorm all of the possible keywords. From your initial list, we'll research alternatives and expand the possibilities. Then we will research the estimated monthly searches for each term. No use in optimizing your site for a word that no one searches on!

The second step of the process is to determine the competition for each keyword phrase. In this phase you start understanding the logic behind targeting your keywords.

Why compete for the phrase "real estate" which has over 108,000,000 existing sites in Google, when your site is really about "real estate Auckland" with less than 795,000 competing sites. The broader your keyword phrase is, the more searches, but also the more competing sites. We'll advise you on where to best focus your efforts.

Once we begin narrowing down the keyword possibilities, we will check the results relevance for each keyword. For example, the word "casting" can relate not only to fishing, but also to plaster casting or the casting of actors.

The results relevance will help you understand if you have to compete only with your competitors for search engine placement, or with other industries as well.

The research and analysis that we put into your keyword list will lay the foundation for your sites success in the search engines.

Our aim is to dramatically increase targeted traffic for your website and not to chase a top 10 ranking on search terms that people aren't actually searching for.

Keywords are the exact terms and phrases typed in to the search engines by people looking for the types of products and services your website has to offer...

Relevant terms can then be researched to find out how often they are searched.


The most relevant keywords can then be placed in the various coding tags and body text of your website pages. This helps the search engines determine your website >> Learn More


Acquiring Incoming links from other websites with a similar theme to your own is the next step, again using your keywords in varied text links pointing back to your own... >> Learn More


Is it possible for my new site to appear on the first page of search results for any targeted keyword immediately? Certainly we can start ... >> Learn More