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On-site Optimization

Keywords inserted in to the various coding tags and body text of your site will help the search engines index your pages according to their relevant subject matter and build a better picture of your sites overall theme.

Search engines such as Google discover information about your site by employing software known as "spiders" to crawl the web. Once the spiders find a site, they follow links within the site to gather information about all the pages. The spiders periodically revisit sites to find new or changed content.

Implementing the keywords we have researched earlier in the coding and body text and internal linking structure of your sites pages, helps the search engines index your pages according to their relevant subject matter and build a bigger picture of your sites overall theme.

Firstly we start with the 'title tag' within the coding of your site. Including your desired keywords in this tag is not only important for the search engines spiders but also for the your potential visitors as this is the first line of text 'advertising' people will read about your sites pages displayed in the search engine results.

Displayed after the title is the description of you site, this is taken from one of three variables... The description tag in your coding, the first alt image tag in your coding on a hyperlinked image or the first few lines of body text on your website. It is important to ensure all of these variables are as descriptive and keyword rich as possible.

The most relevant keywords can then be placed in the various coding tags and body text of your website pages. This helps the search engines determine your websites overall theme. Firstly we start with the Title tag, this is the first line of 'advertising' for your sites pages in the search engines. Secondly we concentrate on the description which can be taken randomly from any one of three variables....

The description tag - coding
The first alt image tag - coding
The first few lines of your body text


Acquiring Incoming links from other websites with a similar theme to your own is the next step, again using your keywords in varied text links pointing back to your own... >> Learn More


Is it possible for my new site to appear on the first page of search results for any targeted keyword immediately? Certainly we can start ... >> Learn More