Experts in Link Exchange | Targeted Web Site Traffic & SE Optimization: WebScience.biz

Off-site Optimization

Links act like 'The Pied Piper' for the search engine spiders. They travel through your internal pages via text links but more importantly they also follow keyword rich text links to your website from existing, well established sites.

So far your on-site optimization has enabled the search engines and indeed your target audience to build up a good picture of your websites overall content.

As we mentioned before the search engine spiders feed off links. They follow the link text (termed anchor text) from your home page through to your internal pages so it is a good idea to use your targeted keywords in the 'anchor text' for these internal links.

If there is a particular keyword you would really like to pursue a top ten ranking for on the search engines, the best approach is to initiate a slow and steady link campaign with other well established, high ranking sites that relate to your websites theme or subject matter. These sites are already classed as high quality by the search engines and are therefore spidered on a regular daily basis. Once your site is linked on one of these sites not only will the spiders follow the keyword anchor text through to your website but also targeted viewers, already on these sites and interested in what your website has to offer will click through too.

The web sites featured on the first page of search results for any given keyword have reached this position firstly through good on-site optimization and secondly through the amount of related, high ranking sites linking through to them with the desired keywords placed in their links 'anchor text'.

The more sites competing for your desired keywords the more incoming links you will need to accumulate to appear within the first few pages of the search results. This is where we really need to start concentrating on finding keywords related to your sites pages with a decent number of searches but with a low number of competing sites, rather than chasing the more general keywords we used earlier to help the search engines build a picture of your sites overall theme.

In the past webmasters have used underhanded tactics to gain top ten rankings for their websites very quickly by using paid 'link farms' to generate a huge amount of incoming links from any old website with their desired keywords in the incoming links anchor text. This worked well for a while but search engines are forever getting smarter and now pick up this kind of behavior as 'spamming' which can get your site dropped from the search engines altogether. The best approach is a slow, steady link campaign to related sites using variations of keywords in your anchor text links.

WebScience uses only ethical linking strategies when managing your sites promotion maintaining the reputation and credibility of your business website. Contact us today to get started.

Acquiring incoming links from other well established, high ranking websites with a similar theme to your own is the next step, again using your keywords in varied text links pointing back to your own website.

Of course you would want to create a page on your website dedicating links to other sites first and then methodically contact these sites, politely requesting a keyword link back to your own site. This is termed a link exchange and should only be initiated with websites whose themes relate to your own.

These sites are already visited by the search engines on a daily basis and are considered trustworthy and highly relevant.

When the Search engine spiders follow links from one of these sites through to your own site the keywords in the link text are taken in to consideration.

The more related sites linking to you with your keyword terms in this 'anchor' text the higher your site climbs up the search engine results pages for the keywords in question.

Initiating an ethical link campaign has to be done in a slow steady manner using varied keyword terms in your anchor text. Acquire too many duplicate links too fast and your website is in danger of being accused of 'spamming' the search engines.

WebScience uses only ethical linking strategies when managing your sites promotion maintaining the reputation and credibility of your business website.


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